Know which houses need your trade, before your competitors do.
Every building, demolition and trade permit issued in Detroit and Troy, read from the city's own records every night. You get the jobs that pay your trade, with the address, the work the permit describes and the value the owner declared on it. Every Monday.
A permit is a job that's approved but not yet hired
When a homeowner pulls a permit, the work is planned, approved and funded. Most of the trades that job needs have not been called yet.
A permit to replace a roof is a gutter job nobody has quoted. A new build is concrete, landscaping and excavation waiting to happen. A change of occupancy is an electrician's afternoon.
Those permits are public records. We read every city we cover every night, look at what the work actually is, and send you only the ones that pay your trade.
Real leads — live
The newest permits we hold, one row per job, rebuilt from the database every night. House numbers and permit numbers are partly hidden here; subscribers get them in full.
| Issued | City | Address | Job value | Work described |
|---|---|---|---|---|
| Oct 13 | Troy | 11•• BRADLEY | $148,000 | ADDITION OF NEW LIVING ROOM, TWO BEDROOMS, BATHROOM, LAUDRY ROO… |
| Oct 12 | Detroit | 99•• Hartwell St | $96,000 | Interior/Exterior alterations (Due to Fire damage) per document… |
| Oct 11 | Detroit | 17••• Wildemere St | $16,000 | Exterior alterations (ROOF) per document (Subject to Field Appr… |
| Oct 9 | Detroit | 55•• Joy Rd | $1,000 | Exterior alterations (replacing roof) as per documents. (Subjec… |
| Sep 30 | Troy | 38•• ESTATES | $29,075 | REMOVE EXISTING GUTTERS & DOWNSPOUTS; REPLACE BAD WOOD AS NEEDE… |
About 32 more roofing leads in a week, with full addresses and permit numbers.
Subscribe to see themHow many leads you get
Real volumes from the last 30 days of permits in Detroit and Troy. Pick the trade you actually sell.
| Trade | New leads / week | / month |
|---|---|---|
| Electrical | 66 | 284 |
| HVAC & Mechanical | 67 | 290 |
| Plumbing | 65 | 281 |
| Gutters & Downspouts | 66 | 283 |
| Roofing | 35 | 151 |
| Dumpster Rental | 17 | 74 |
| Excavation & Site Work | 12 | 50 |
| Concrete & Flatwork | 8 | 35 |
Where they come from
Every city we cover, and what each one put into the numbers above.
| City | County | Permits read / 30 days |
|---|---|---|
| Detroit | Wayne County | 2,551 |
| Troy | Oakland County | 1,106 |
Where your leads live
Your own page, updated every week, plus a short email on Monday telling you what's new. Mark each lead called, quoted or won as you work it. The Monday email only ever names leads you have not been sent before; the page keeps them for two months, with your marks on them.
| Issued | Address | Trade | Value | Work | Permit # | Track |
|---|---|---|---|---|---|---|
| Oct 13 | 11xx BRADLEY Troy | Roofing | $148,000 | ADDITION OF NEW LIVING ROOM, TWO BEDROO… | PB2026-•••• | NewCalledQuotedWonDead |
| Oct 12 | 99xx Hartwell St Detroit | Roofing | $96,000 | Interior/Exterior alterations (Due to F… | RES2026-••••• | NewCalledQuotedWonDead |
| Oct 11 | 17xxx Wildemere St Detroit | Roofing | $16,000 | Exterior alterations (ROOF) per documen… | RES2026-••••• | NewCalledQuotedWonDead |
| Oct 9 | 55xx Joy Rd Detroit | Roofing | $1,000 | Exterior alterations (replacing roof) a… | RES2026-••••• | NewCalledQuotedWonDead |
| Sep 30 | 38xx ESTATES Troy | Roofing | $29,075 | REMOVE EXISTING GUTTERS & DOWNSPOUTS; R… | PB2026-•••• | NewCalledQuotedWonDead |
How it works
Tell us your trade and area
Ten trades across Detroit and Troy, with more tri-county suburbs added one city at a time.
We read every permit, nightly
Straight from the city's own published records — not scraped off a listing site weeks later.
Monday morning, your list is waiting
A full street address on every one of last month's leads, the work as the city described it on 84%, and a declared job value on 86%. Ready to call.
What it costs
One trade
Pick the trade you sell. Every permit in your area that pays it.
All ten trades
Best valueEvery trade we classify, on one page. The other nine cost $30 more than the first.
- Every matching permit in your area, every week
- Your own dashboard: mark each lead called, quoted or won as you work it
- A full street address on every one of last month's leads, the work as the city described it on 84%, and a declared job value on 86%
- Cancel any time — no contract, no notice period
15 free leads to start. Real leads, yours the moment you sign up, and yours to keep. No card, so nothing can charge you, and you can cancel any time after that. One exception, said out loud: in some of the counties we cover we hold fewer than 15 permits for Fencing, so a signup for that trade gets every one we have rather than 15.
All ten trades together came to 550 separate jobs last month (fencing and landscaping included) — 1,480 lines on your list, because a permit that pays two trades is two lines — so $90 is about 16 cents a lead.
Start with 15 free leads
Sign up, pick your trade, and 15 real leads from Detroit and Troy are in your account straight away — no card, nothing to cancel. If they aren't worth a phone call, that's the end of it and you keep them anyway.
Start with 15 free leads
Create your account and 15 real leads for your trade are waiting in it — full addresses, permit numbers, the described work. No card. They stay yours whether you subscribe or not.
Hadi Ghaddar
I run Permit Leads myself, here in metro Detroit. If you email, you get me — not a sales team.
Q&A
- Which areas do you cover?
- Detroit and Troy today. We're adding tri-county suburbs one at a time, because each one has to be worked out individually — the city's own published records where it has them, and an arrangement with its building department where it doesn't. If your area isn't live yet, say so and we'll tell you honestly when it will be — we'd rather lose the sale than take money for an empty list.
- How fresh are the leads?
- Half of last month's permits reached us within 2 days of the date they were issued — cities publish on their own timetable, and we read every one of them every night. A permit is on your page the week we read it, and it stays there.
- What are the 15 free leads?
- 15 real permits for the trade you pick, with the full address, set aside for you the moment you sign up. Not a sample, not a week's access that expires — they are yours to keep and to call, and we never ask for a card to hand them over. One exception, said out loud: in some of the counties we cover we hold fewer than 15 permits for Fencing, so a signup for that trade gets every one we have rather than 15.
- Will you sell the same lead to my competitor?
- Possibly, if they subscribe to the same trade in the same area. We don't claim exclusivity, because we couldn't honour it. Ask about an exclusive area and we'll quote it properly.
- What do I actually receive?
- A private page you sign into, listing every permit from the last two months that pays your trade in the counties you picked — date, address, permit type, described work, declared job value and permit number — plus a short email each Monday saying what is new. Mark a lead called, quoted or won and it stays on your list with your note on it for as long as you are working it. There is no file to download and no spreadsheet: the page is the product.
- Do I need to be technical?
- No. It's an email on Monday and a web page you sign into. Anything that opens a website will do.
- Can I cancel?
- Any time. Your 15 free leads stay in your account either way.
Where this data comes from
Building permits are public records. Where a city publishes its own we read what it publishes — Detroit through its official open-data service, the same records it publishes for anyone to read. Where a city doesn't publish them, we ask its building department for a permit report.
Where a city's records sit behind a portal whose terms forbid automated access, we don't take them. We ask the city instead, or we don't cover that city yet.
That matters to you for one practical reason: a lead source built on records obtained properly doesn't disappear one morning because somebody got a legal letter.